Sponsored by Descript Typing this gives me a little bit of anxiety - but I know it's the right decision. Over the past few years, I’ve taught entrepreneurs how to grow their audiences (and businesses) through a variety of methods. But the more I looked at what was actually driving growth for me - and for many of the entrepreneurs I work with - the answer kept pointing back to one thing: YouTube. Without fully meaning to, I became “the YouTube guy” for a lot of people. And it’s time to stop...
2 months ago • 3 min read
Sponsored by Descript Got 2 pieces of great news lately… My 6-year-old neighbor “finally gets to meet the tooth fairy!” (He ran around our street telling everyone he finally lost his first tooth) 😁 ChatGPT is recommending YouTube videos as answers 🥳 (My channel has gotten thousands of views this year from it) More on #2 down below, but I wanted to start sharing more ways I’m using AI in my business here in the newsletter (because it’s transforming everything). But first, there’s something...
3 months ago • 3 min read
If we promise something to someone else? We do it. When a client/customer needs something? We take care of it. But there are things we should be doing in our businesses regularly that a lot of us (myself included) skip! They are tasks nobody else is checking up on, and because we are our own bosses - they just don't get done. And some of these things can have HUGE impacts on our success! So I'm excited to test out something new in Done By Lunch Pro: INTRODUCING THE QUARTERLY GLOW-UP Once...
3 months ago • 1 min read
Sponsored by Descript Can't believe it's been 7.5 years... In December of 2017 I released a YouTube video with easy writing tips to keep people reading your online content. Then I immediately forgot about it, but it's gone on to almost 100,000 views, including thousands RECENTLY. (Think about that, a video I released in 2017 is still getting thousands of views). So because people are still finding the tips helpful I figured I'd share them again here: 1) Don't write out numbers. Use the actual...
4 months ago • 3 min read
For Growth AND Freedom I wore a bathrobe on stage yesterday at the Social Media Marketing World conference in San Diego... Jerry Potter wearing a bathrobe on stage at Social Media Marketing World in San Diego, California. And apparently it was persuasive because numerous attendees told me they've decided to launch a podcast for their business and put it on YouTube. (FYI the bathrobe did serve a purpose, but I shave to wait until next week's newsletter to share why). If you're curious to learn...
6 months ago • 3 min read
"How am I supposed to sell when it feels like the world is on fire?" A friend asked me that very blunt question last week, and I've been thinking about it ever since. In fact, this isn't the email I was going to write today - but I think it's so important to talk about this. The way to look at this that I'm going to share applies no matter what the chaos is - whether it's politics in the US, people recovering from Cyclone Alfred in Australia, or even if the chaos is in your personal life. One...
6 months ago • 3 min read
From Jerry Potter's Lab 🤢 Sometimes marketing makes me sick, and this was one of those times... Even though I am a marketer, I am constantly being hit with marketing tactics that literally give me a rotting feeling in my stomach. But last week was a first! A common marketing technique used online showed up in real life - at my front door. Read on for the story... Sponsored by Descript Nothing has had a bigger impact on my business the last 2 years than Descript, a tool for quickly creating...
7 months ago • 3 min read
When my family visited Japan and needed to get from Osaka to Kyoto, there were 2 options for the train: (Don't worry, this isn't a math word problem from back in school). For $4 USD, we could get there in 26 minutes on a regular train For $21 USD, we could get there in 13 minutes on the bullet train We took the slower train (especially with 7 of us), but fast is nice, right? And people will pay more for fast. As online entrepreneurs, that often means paying for ads instead of building an...
7 months ago • 2 min read
"Is it THAT bad?" Last week I was watching my son's basketball game (which I really enjoy doing), but apparently the look on my face was reflective of someone who just got some really bad news. "Is it THAT bad? Who are you rooting for?" the referee asked me during a break. Clearly I did NOT look excited to be there. A little embarrassed, I replied with an awkward chuckle. 🤦🏻♂️ But it reminded me of one of the best pieces of advice I give my clients and students about video. Make sure your...
8 months ago • 1 min read