My 16yo saw there was a package out front, but he was unwilling to grab it for me. At that exact moment there was a tarantula crossing the porch, and a lizard (that was completely frozen) staring at it. What would you do? You can see the video on my Facebook here. Ah, life in Arizona!Let's jump into this week's update... SNAPSHOT In This Issue Consistency Made Easier Watch Us Script Videos Upcoming Events Building A New Tool For Members GROW FASTER 🙀 Fixing YouTube Friction When every video...
about 1 month ago • 3 min read
High Leverage Beats Hustle I was hiking this morning and this thought wouldn't leave me alone: What if AI is making some of us less productive? It reminds me of something powerful from James Clear's Atomic Habits. More on how AI is slowing me down continued below... FREE TRAINING How To Stop Delaying YouTube Success Growing on YouTube may be the most delayed goal in entrepreneurship. Sometimes we delay because we're scared (that's what I did). But most of the time we delay because it feels...
2 months ago • 4 min read
High Leverage NOT Hustle Last weekend I invited my 12-year-old to go on a bike ride that included getting ice cream. 😛 He got excited, but said he wanted to ride his scooter instead. I reminded him that it would be SIX miles (almost 10k) round trip and much harder on a scooter - but he insisted he'd be fine. About 8 minutes in, he started complaining that his hands were hurting. I suggested we turn around, but he wanted to keep going. Five minutes later: One leg was sore AND blisters were...
5 months ago • 4 min read
High Leverage NOT Hustle Do these sound familiar? “The truth is…” “In today’s world…” "Not X. Not Y. Just Z." If they do, you are either using AI to help you write content, or you're reading a lot of content from other people using ChatGPT to write. And there's one big danger in doing this... But first, let me be transparent... I use AI to help me write content. 🙋🏻♂️ So I am NOT bashing the practice. If you consider AI to be a better writer than you, why wouldn't you use it, right? But the...
6 months ago • 3 min read
High Leverage NOT Hustle When I coach a client about scaling their business, what I'm about to share is NOT what we focus on. We mostly focus on designing high leverage assets (YouTube channels, higher converting offers, webinars & more). But if you're trying to scale without working more, we do have to look at basic productivity. Ask yourself this uncomfortable question: "What am I saying Yes to when I should be saying No?" (If the question isn't uncomfortable, think deeper). In a coaching...
6 months ago • 3 min read
High Leverage NOT Hustle "Sorry to hear!" I was at a networking event and was momentarily confused when I got that response. Here's what happened: Someone asked how my business was going. I replied, "Feels like I'm going downhill!" But I meant that in a good way. Having a lead generating YouTube channel gives my business constant momentum, like I'm always cruising downhill. I publish one video per week, and from that I reach about 2,400 people every day. Among those 2,400 daily views, around...
8 months ago • 4 min read
I told you I don't like surprises... Thank goodness Surprise-A-Palooza is almost over, my heart can't take it... I almost bought a defibrillator from TEMU this week. Seemed legit. For the final day, we’ve saved the craziest deal until last, a 100% off discount. Without optimizing your YouTube Channel you’re losing views and subscribers every single day 😕 But if you grab my Channel Booster Pack you can fix that problem in less than an hour! And today you can have it completely free... Plus...
8 months ago • 1 min read
High Leverage NOT Hustle “You can’t grow your business until you work less.” I tell my clients that sometimes. It sounds backwards, but as this newsletter’s tagline says, real time freedom comes from building a business that doesn’t need constant hustle. 😓 When you’re racing from task to task, you miss the hidden power of the things that aren’t work; the moments that help your business grow faster than another hour at your desk ever could. More on this below… SPECIAL LIVE WORKSHOP Train...
9 months ago • 4 min read
Hey Reader, The newsletter I sent out Tuesday got so many replies. 😮 If you replied, thank you! I love hearing from you. Most of those replies were about a tiny blurb at the end of the email. Basically I have a big problem in my business… I want to share more of my ideas so I can grow as a thought leader. I struggle to get those ideas from my head onto the internet. And I refuse to do it unless it feels light and easy. The good news? With AI and a few simple tools, I know I can build a system...
9 months ago • 1 min read
Sponsored by Descript Typing this gives me a little bit of anxiety - but I know it's the right decision. Over the past few years, I’ve taught entrepreneurs how to grow their audiences (and businesses) through a variety of methods. But the more I looked at what was actually driving growth for me - and for many of the entrepreneurs I work with - the answer kept pointing back to one thing: YouTube. Without fully meaning to, I became “the YouTube guy” for a lot of people. And it’s time to stop...
about 1 year ago • 3 min read