High Leverage NOT Hustle "Sorry to hear!" I was at a networking event and was momentarily confused when I got that response. Here's what happened: Someone asked how my business was going. I replied, "Feels like I'm going downhill!" But I meant that in a good way. Having a lead generating YouTube channel gives my business constant momentum, like I'm always cruising downhill. I publish one video per week, and from that I reach about 2,400 people every day. Among those 2,400 daily views, around...
about 2 months ago â˘Â 4 min read
I told you I don't like surprises... Thank goodness Surprise-A-Palooza is almost over, my heart can't take it... I almost bought a defibrillator from TEMU this week. Seemed legit. For the final day, weâve saved the craziest deal until last, a 100% off discount. Without optimizing your YouTube Channel youâre losing views and subscribers every single day đ But if you grab my Channel Booster Pack you can fix that problem in less than an hour! And today you can have it completely free... Plus...
about 2 months ago â˘Â 1 min read
High Leverage NOT Hustle âYou canât grow your business until you work less.â I tell my clients that sometimes. It sounds backwards, but as this newsletterâs tagline says, real time freedom comes from building a business that doesnât need constant hustle. đ When youâre racing from task to task, you miss the hidden power of the things that arenât work; the moments that help your business grow faster than another hour at your desk ever could. More on this below⌠SPECIAL LIVE WORKSHOP Train...
3 months ago â˘Â 4 min read
Hey Reader, The newsletter I sent out Tuesday got so many replies. đŽ If you replied, thank you! I love hearing from you. Most of those replies were about a tiny blurb at the end of the email. Basically I have a big problem in my business⌠I want to share more of my ideas so I can grow as a thought leader. I struggle to get those ideas from my head onto the internet. And I refuse to do it unless it feels light and easy. The good news? With AI and a few simple tools, I know I can build a system...
3 months ago â˘Â 1 min read
Sponsored by Descript Typing this gives me a little bit of anxiety - but I know it's the right decision. Over the past few years, Iâve taught entrepreneurs how to grow their audiences (and businesses) through a variety of methods. But the more I looked at what was actually driving growth for me - and for many of the entrepreneurs I work with - the answer kept pointing back to one thing: YouTube. Without fully meaning to, I became âthe YouTube guyâ for a lot of people. And itâs time to stop...
7 months ago â˘Â 3 min read
Sponsored by Descript Got 2 pieces of great news lately⌠My 6-year-old neighbor âfinally gets to meet the tooth fairy!â (He ran around our street telling everyone he finally lost his first tooth) đ ChatGPT is recommending YouTube videos as answers 𼳠(My channel has gotten thousands of views this year from it) More on #2 down below, but I wanted to start sharing more ways Iâm using AI in my business here in the newsletter (because itâs transforming everything). But first, thereâs something...
7 months ago â˘Â 3 min read
If we promise something to someone else? We do it. When a client/customer needs something? We take care of it. But there are things we should be doing in our businesses regularly that a lot of us (myself included) skip! They are tasks nobody else is checking up on, and because we are our own bosses - they just don't get done. And some of these things can have HUGE impacts on our success! So I'm excited to test out something new in Done By Lunch Pro: INTRODUCING THE QUARTERLY GLOW-UP Once...
8 months ago â˘Â 1 min read
Sponsored by Descript Can't believe it's been 7.5 years... In December of 2017 I released a YouTube video with easy writing tips to keep people reading your online content. Then I immediately forgot about it, but it's gone on to almost 100,000 views, including thousands RECENTLY. (Think about that, a video I released in 2017 is still getting thousands of views). So because people are still finding the tips helpful I figured I'd share them again here: 1) Don't write out numbers. Use the actual...
8 months ago â˘Â 3 min read
For Growth AND Freedom I wore a bathrobe on stage yesterday at the Social Media Marketing World conference in San Diego... Jerry Potter wearing a bathrobe on stage at Social Media Marketing World in San Diego, California. And apparently it was persuasive because numerous attendees told me they've decided to launch a podcast for their business and put it on YouTube. (FYI the bathrobe did serve a purpose, but I shave to wait until next week's newsletter to share why). If you're curious to learn...
10 months ago â˘Â 3 min read
"How am I supposed to sell when it feels like the world is on fire?" A friend asked me that very blunt question last week, and I've been thinking about it ever since. In fact, this isn't the email I was going to write today - but I think it's so important to talk about this. The way to look at this that I'm going to share applies no matter what the chaos is - whether it's politics in the US, people recovering from Cyclone Alfred in Australia, or even if the chaos is in your personal life. One...
11 months ago â˘Â 3 min read