Typing this gives me a little bit of anxiety - but I know it's the right decision.

Over the past few years, I’ve taught entrepreneurs how to grow their audiences (and businesses) through a variety of methods.

But the more I looked at what was actually driving growth for me - and for many of the entrepreneurs I work with - the answer kept pointing back to one thing: YouTube.

Without fully meaning to, I became “the YouTube guy” for a lot of people.

And it’s time to stop resisting that so...

👉 I’m launching a brand-new YouTube channel from scratch.

No subscribers. No momentum. Just me, re-testing everything I teach - starting from ZERO. 😬

And it will be 100% focused on helping entrepreneurs grow on YouTube.

When?

📆 To keep myself from overthinking or, I'll be launching imperfectly 3 weeks from today.
​
It’s locked in. There’s no turning back.

And this isn’t just about me starting over...

(Continued below)

SPONSORED

The Tool That Saved My Business

Your business needs video - nothing grows audiences and builds trust faster!

But creating it shouldn’t take up all your valuable time.

For the last 3 years I have been able to create more video content than ever, all thanks to my favorite tool, Descript.

And now thanks to AI, it's gotten even better!

Not tech savvy? No problem.

Descript offers Transcript Based Editing, which is where you edit the transcript just like you’d edit a document, and Descript edits the video to match.

And now you can just tell it how to edit it with a text prompt and it will do it for you. Seriously.

Not graphically gifted?

Descript has built in templates (called Layouts) so anyone can make professional quality videos.

In addition to editing videos fast, it’s also great for turning podcasts, Zoom recordings and more into short, polished, captioned clips in seconds.

For me it has been like hiring a full-time video editor for $16/month.

They don’t usually offer this (you can’t find this on their website), but Descript is letting anyone in our community try the fully paid version for 30 days, absolutely free.

This is only for a limited time, so click here to claim your 30 days free.

(Limited Time To Claim This Special Offer)

After you click the link:

1. Click "Sign Up" in the upper right corner
2. Put in your email address and follow the steps
3. Choose Creator plan
4. Select Monthly
5. Enter promo code PA4BGJM4

And if you're interested, here's how I use it to edit my YouTube videos.

New YouTube Channel (Continued)

It’s about creating something that serves you even better because I'll be able to...

• Test new strategies on a small channel to better help people in the early stages
• Document the honest emotions around it (I already know it won't feel good only getting a few views per video to start)
• Share transparent breakdowns of what I try, what works, what flops, and why.

Got any questions? Feel free to hit reply - I'm an open book.

And soon I'll be sharing a way to make growing on YouTube more accessible for entrepreneurs, no matter how busy you are.

Want to follow along?

Keep an eye on this newsletter - channel launch date is August 5, 2025. 😀

FASTER, BETTER, STRONGER 🦾

How I Used AI This Week

As I'm launching this new YouTube channel I've decided to play with the lighting for my videos...

...but I am not a lighting expert!

Guess who is pretty good at lighting? ChatGPT.

I uploaded a screenshot of my set up and asked for feedback:

It gave me insights I never could have gotten even if I watched hours of lighting tutorials. 🤷🏻‍♂️

Jerry Potter

Founder of Done By Lunch Entrepreneurs

​​​​

Your Email Preferences:

Your email address is Reader and you are receiving this newsletter because you signed up to hear from Jerry Potter.

Want to change how often you hear from me? Just click here and choose your best option, or you can click here to unsubscribe from all emails.

Disclosure: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links and make a purchase we may receive a small commission or other compensation (at no cost to you).

12112 N Rancho Vistoso Blvd, Oro Valley, AZ 85755