“You can’t grow your business until you work less.”

I tell my clients that sometimes.

It sounds backwards, but as this newsletter’s tagline says, real time freedom comes from building a business that doesn’t need constant hustle. 😓

When you’re racing from task to task, you miss the hidden power of the things that aren’t work; the moments that help your business grow faster than another hour at your desk ever could.

More on this below…

SPECIAL LIVE WORKSHOP

Train YouTube To Send You Views & Leads in Just 90 Minutes a Week

Next week I'm teaching a live workshop on how to grow your channel in 90 minutes a week.

Make time for this and I'll show you:

• How to train YouTube's algorithm to recommend your videos (without this your channel stays invisible)
• Why Most YouTube Advice Is WRONG For Business Owners - Learn why YouTube hasn’t worked for you before and how to do it right this time
• The real secret to editing videos faster (it's not AI!)

There will be 2 chances to catch this special live training:

• Monday Nov. 10th at 4pm EST New York time (which is 8am Tuesday the 11th in Sydney)
• Wednesday Nov. 12th at 10am EST New York time (which is 3pm in London)

Registration isn't open until later this week, but these trainings are usually very popular...

...so I wanted to give you a heads up in case you need to block out your calendar.

The Hidden Power Of Non-Work Activities

I didn't learn this until I started working less, but I believe every business will grow faster if the owner gives themselves Thinking Time.

There's a reason CEO's of big corporations have time to just think, and as the CEO of your own business - you should find a way to do the same.

For me, I go hiking 4-5 times per week.

Before this I'd sit at my desk, trying to solve problems for HOURS and often end up right where I started.

But since starting this activity 4 years ago, everything in my business has grown faster. I'm convinced that the solutions to all my problems are in the mountains near my house - I just have to go out and get them!

If you want to set up official Thinking Time in your business, here are 3 tips that make a big difference...

Autopilot Activities:

Pick an activity where your brain is required, but it should be an activity it can do on autopilot.

With hiking, my brain has to navigate the steps on the trail so I don't fall on my face, but it that task doesn't dominate my thinking.

Walking or running can work, but when you're dodging cars your brain has to be slightly more alert.

Remove Phone Temptation:

Try an activity where it's inconvenient to have your phone out.

Our brains are obsessed with checking our screens. That's one of the reasons it's so hard to solve problems at a computer. The moment we wonder about something, we immediately look it up!

Skip The Headphones:

I used to immediately put on headphones anytime I was walking or hiking.

Why not, right? I could use that time to catch up on podcasts and learn!

One night I went for a walk and forgot my headphones. Since I didn't want to be that guy blasting music in public on a crappy smartphone speaker, I walked without listening to anything.

At first, the silence felt really uncomfortable.

But as my mind started wandering I realized how powerful it is. That's when you will get your best ideas, and solve impossible problems.

If you don't have it now, build some Thinking Time into your schedule this week.

And if the silence feels uncomfortable, push through it.

BEHIND THE SCENES 👀

Making Seasonal Content? (Not 🎄)

Does your industry have a season with higher demand?

For example, financial experts get busier during tax season, and health experts get busier in January.

As someone who teaches entrepreneurs to grow on YouTube, I see a big spike in my channel in January. A large number of business owners decide, "This is the year I'm going to focus on YouTube!"

Because of that, last week I worked on last week is mapping out my videos for December & January. YouTube likes recent videos, and users will be looking for 2026 versions of tutorials like, "How To Set Up A Channel."

I start releasing these videos in December so they can gain traction before the new year.

If your niche has a high demand season, make sure to plan some content around it.

NOTE: If you are seriously considering YouTube for 2026, consider beating the crowds and signing up for my free workshop next week (mentioned earlier in this newsletter). Imagine starting the new year with some actual momentum, not just optimism. 😀

ENTREPRENEUR MINDSET 🧠

The Mindset Blocking You From Getting More Sales

Last week I took a brand new offer from Idea to Sold Out in 10 days, and I attribute most of that to ONE factor.

I offered a really juicy money back guarantee.

A lot of the entrepreneurs I work with are worried about adding a guarantee to their offer, so I recorded a new podcast episode Friday about this important topic.

​Listen here and you'll learn:

• The secret math behind guarantees that gives you more sales
• Why you need to SHOUT your guarantee
• How I changed my guarantee after the promotion started
• The exact words I used in my guarantee

Click the link below to listen (works on any device):

Jerry Potter

Founder of Done By Lunch Entrepreneurs

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