"Sorry to hear!"

I was at a networking event and was momentarily confused when I got that response.

Here's what happened:

Someone asked how my business was going.

I replied, "Feels like I'm going downhill!"

But I meant that in a good way.

Having a lead generating YouTube channel gives my business constant momentum, like I'm always cruising downhill.

I publish one video per week, and from that I reach about 2,400 people every day.

Among those 2,400 daily views, around 500 can become warm leads every week.

From one new video per week.

That’s a pretty awesome ROE, Return On Effort!

Why does this work so well?

Because with YouTube you're not filling a feed. You're building an evergreen library of content.

Of every video I’ve ever published over the last 8 years, about 85% of them have gotten views in the last month.

If you're tired of things feeling uphill in your business, consider this your sign to start growing a YouTube channel.

Even though it will be uphill in the beginning, you'll reach the top of that hill, then be able to almost coast downhill for YEARS.

But you can’t coast downhill, until you’ve climbed up the first part.

Is 2026 your year for YouTube?

The $11,000 Christmas Party

My company is pretty much just me along with my wife & business partner Candy, but I jokingly told her we needed to plan a company holiday party. 🎄

We'll probably just enjoy a nice lunch right before our kids get out of school.

But I was invited to another big Christmas Party and I wanted to invite you too!

A friend/mentor of mind had a great idea; to have entrepreneurs around the world give free access to one of their paid products as a big gift.

It's called Lizzy's Christmas Party, and it has over $11,000 worth of courses, templates, AI tools and more, all for free this week.

But only through Thursday...

Here are a few things I've grabbed for free:

🎁 Social Proof That Sells

As AI erodes rust, testimonials are what will sell offers. This is a testimonial gathering system that also removes the awkwardness of asking.

🎁 Ready to B*Roll

I'm going to start using more personal b-roll in my YouTube videos. This is 180 b-roll ideas covering lifestyle, behind-the-scenes, and filler clips that can be used with any niche. Film once, use for years.

🎁 Welcome That Wows

This is from my copywriter Nicola Moors,and it's an automated onboarding for Online Courses that uses a system she invented to get people quick wins and feel supported even if you're not available around the clock.

🎁 Sales Revival Wizard

When people start to buy your offer, but then abandon the process, this uses AI to write warm, witty emails that bring them back to checkout.

That's only a few of the things available!

You can also get my YouTube Channel Booster pack for free.

Over 7,000 people have already signed up for these gifts:

​https://lizzysparty.com/donebylunch​

That is my affiliate link, but everything inside the bundle is free - no catch! ​

You're not going to have to pay extra for recordings, and you won't be added to a bunch of email lists for items you don't even want. You only sign up for the offers that you want.

Just do it by Thursday!

FREE LIVE WORKSHOP 😀

Camera Confidence For Women

Hey this is Candy (Jerry's business partner & wife),

Did you know that over 71% of YouTube creators are men, even though the viewership is split closer to 50/50?
​
And as a former media personality (Radio & TV), I can tell you women get scrutinized more than men do. 😕

That sucks, and it's no wonder so many women struggle with feeling confident on camera.
​
Your audience is on YouTube and your voice deserves to be heard!
​
So I invited camera confidence coach Erin Kienzle to put on a Camera Confidence For Women workshop.

It's happening in our Done By Lunch community on December 17th, and it looks like you already have a login, so you can just click here to RSVP now!

BEHIND THE SCENES 👀

Don't Underestimate Yourself

This is one of the best lessons I learned early in my entrepreneurial journey:

"People overestimate what they can get done in a week, but underestimate what they can get done in a year."

I've been thinking about holding a 2026 planning session to help us all scale our businesses next year - without working more hours (the Done By Lunch way).

It would be free to attend.

Any interest? Hit reply and let me know.

Jerry Potter

Founder of Done By Lunch Entrepreneurs

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