For Growth AND Freedom I wore a bathrobe on stage yesterday at the Social Media Marketing World conference in San Diego... Jerry Potter wearing a bathrobe on stage at Social Media Marketing World in San Diego, California. And apparently it was persuasive because numerous attendees told me they've decided to launch a podcast for their business and put it on YouTube. (FYI the bathrobe did serve a purpose, but I shave to wait until next week's newsletter to share why). If you're curious to learn...
24 days ago • 3 min read
"How am I supposed to sell when it feels like the world is on fire?" A friend asked me that very blunt question last week, and I've been thinking about it ever since. In fact, this isn't the email I was going to write today - but I think it's so important to talk about this. The way to look at this that I'm going to share applies no matter what the chaos is - whether it's politics in the US, people recovering from Cyclone Alfred in Australia, or even if the chaos is in your personal life. One...
about 1 month ago • 3 min read
From Jerry Potter's Lab 🤢 Sometimes marketing makes me sick, and this was one of those times... Even though I am a marketer, I am constantly being hit with marketing tactics that literally give me a rotting feeling in my stomach. But last week was a first! A common marketing technique used online showed up in real life - at my front door. Read on for the story... Sponsored by Descript Nothing has had a bigger impact on my business the last 2 years than Descript, a tool for quickly creating...
about 2 months ago • 3 min read
When my family visited Japan and needed to get from Osaka to Kyoto, there were 2 options for the train: (Don't worry, this isn't a math word problem from back in school). For $4 USD, we could get there in 26 minutes on a regular train For $21 USD, we could get there in 13 minutes on the bullet train We took the slower train (especially with 7 of us), but fast is nice, right? And people will pay more for fast. As online entrepreneurs, that often means paying for ads instead of building an...
about 2 months ago • 2 min read
"Is it THAT bad?" Last week I was watching my son's basketball game (which I really enjoy doing), but apparently the look on my face was reflective of someone who just got some really bad news. "Is it THAT bad? Who are you rooting for?" the referee asked me during a break. Clearly I did NOT look excited to be there. A little embarrassed, I replied with an awkward chuckle. 🤦🏻♂️ But it reminded me of one of the best pieces of advice I give my clients and students about video. Make sure your...
3 months ago • 1 min read
From Jerry Potter's Lab Does talking about pricing make you uncomfortable? It did for me - for a long time. "I keep my prices low so I can help as many people as possible!' Wanting to help as many people as possible is still 100% true for me. And I also enjoy that I can release 90% of my content for free and still earn a great living from people who want to invest to go deeper with me. But when our prices are too low, people often assume our offers won't be any good. And people don't want the...
3 months ago • 2 min read
From Jerry Potter's Lab It feels like TikTok, Facebook & Instagram all went to Las Vegas for a wild weekend, and we got to watch it all unfold online in real time. 😆 Quick recap: Meta (owner of Facebook & Instagram) recently announced they were creating billions of fake AI profiles to engage with real ones, then changed their mind Meta announced they are removing fact checkers from their platforms TikTok and the video editing app CapCut got banned in the United States for several hours, but...
3 months ago • 3 min read
From Jerry Potter's Lab Are you drowning in tasks? Unsure what to focus on right now?I've been there too.While meeting with the entrepreneurs in the Done By Lunch Mastermind last week, the idea of finding clarity kept coming up. If you want to get clear on where you should focus your attention, ask yourself this question: "If I were replaced tomorrow, what would my successor do?" (It originally came from the former CEO of Intel, Andy Grove). This can quickly change your perspective... Imagine...
3 months ago • 2 min read