Hey Reader, The newsletter I sent out Tuesday got so many replies. 😮 If you replied, thank you! I love hearing from you. Most of those replies were about a tiny blurb at the end of the email. Basically I have a big problem in my business… I want to share more of my ideas so I can grow as a thought leader. I struggle to get those ideas from my head onto the internet. And I refuse to do it unless it feels light and easy. The good news? With AI and a few simple tools, I know I can build a system...
12 days ago • 1 min read
Sponsored by Descript Typing this gives me a little bit of anxiety - but I know it's the right decision. Over the past few years, I’ve taught entrepreneurs how to grow their audiences (and businesses) through a variety of methods. But the more I looked at what was actually driving growth for me - and for many of the entrepreneurs I work with - the answer kept pointing back to one thing: YouTube. Without fully meaning to, I became “the YouTube guy” for a lot of people. And it’s time to stop...
4 months ago • 3 min read
Sponsored by Descript Got 2 pieces of great news lately… My 6-year-old neighbor “finally gets to meet the tooth fairy!” (He ran around our street telling everyone he finally lost his first tooth) 😁 ChatGPT is recommending YouTube videos as answers 🥳 (My channel has gotten thousands of views this year from it) More on #2 down below, but I wanted to start sharing more ways I’m using AI in my business here in the newsletter (because it’s transforming everything). But first, there’s something...
4 months ago • 4 min read
If we promise something to someone else? We do it. When a client/customer needs something? We take care of it. But there are things we should be doing in our businesses regularly that a lot of us (myself included) skip! They are tasks nobody else is checking up on, and because we are our own bosses - they just don't get done. And some of these things can have HUGE impacts on our success! So I'm excited to test out something new in Done By Lunch Pro: INTRODUCING THE QUARTERLY GLOW-UP Once...
5 months ago • 1 min read
Sponsored by Descript Can't believe it's been 7.5 years... In December of 2017 I released a YouTube video with easy writing tips to keep people reading your online content. Then I immediately forgot about it, but it's gone on to almost 100,000 views, including thousands RECENTLY. (Think about that, a video I released in 2017 is still getting thousands of views). So because people are still finding the tips helpful I figured I'd share them again here: 1) Don't write out numbers. Use the actual...
5 months ago • 3 min read
For Growth AND Freedom I wore a bathrobe on stage yesterday at the Social Media Marketing World conference in San Diego... Jerry Potter wearing a bathrobe on stage at Social Media Marketing World in San Diego, California. And apparently it was persuasive because numerous attendees told me they've decided to launch a podcast for their business and put it on YouTube. (FYI the bathrobe did serve a purpose, but I shave to wait until next week's newsletter to share why). If you're curious to learn...
7 months ago • 3 min read
"How am I supposed to sell when it feels like the world is on fire?" A friend asked me that very blunt question last week, and I've been thinking about it ever since. In fact, this isn't the email I was going to write today - but I think it's so important to talk about this. The way to look at this that I'm going to share applies no matter what the chaos is - whether it's politics in the US, people recovering from Cyclone Alfred in Australia, or even if the chaos is in your personal life. One...
8 months ago • 3 min read
From Jerry Potter's Lab 🤢 Sometimes marketing makes me sick, and this was one of those times... Even though I am a marketer, I am constantly being hit with marketing tactics that literally give me a rotting feeling in my stomach. But last week was a first! A common marketing technique used online showed up in real life - at my front door. Read on for the story... Sponsored by Descript Nothing has had a bigger impact on my business the last 2 years than Descript, a tool for quickly creating...
8 months ago • 3 min read
When my family visited Japan and needed to get from Osaka to Kyoto, there were 2 options for the train: (Don't worry, this isn't a math word problem from back in school). For $4 USD, we could get there in 26 minutes on a regular train For $21 USD, we could get there in 13 minutes on the bullet train We took the slower train (especially with 7 of us), but fast is nice, right? And people will pay more for fast. As online entrepreneurs, that often means paying for ads instead of building an...
8 months ago • 2 min read