"Is it THAT bad?"

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Last week I was watching my son's basketball game (which I really enjoy doing), but apparently the look on my face was reflective of someone who just got some really bad news.

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"Is it THAT bad? Who are you rooting for?" the referee asked me during a break.

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Clearly I did NOT look excited to be there.

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A little embarrassed, I replied with an awkward chuckle. 🤦🏻‍♂️

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But it reminded me of one of the best pieces of advice I give my clients and students about video.

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Make sure your audience knows you are excited to talk about whatever you are sharing!

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You can do this by bringing energy, or you might go further and actually tell them why you're excited to share.

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(I love to do this in my YouTube videos - I even have a reminder in my video planning document).

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And you know how they say the camera adds 10 pounds? It also reduces your energy level by about 50% - keep that in mind if you feel a little "over the top" while filming.

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Sending you a digital high-five! ✋

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Jerry Potter

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PS - I'm so excited to share more with you about growing on YouTube this year with the YouTube-iest Week Ever starting on the 10th!

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