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Done By Lunch Entrepreneurs

#1 lesson from TikTok & Meta's wild weekend

Published 2 months agoΒ β€’Β 3 min read

From Jerry Potter's Lab

It feels like TikTok, Facebook & Instagram all went to Las Vegas for a wild weekend, and we got to watch it all unfold online in real time. πŸ˜†

Quick recap:

  • Meta (owner of Facebook & Instagram) recently announced they were creating billions of fake AI profiles to engage with real ones, then changed their mind
  • Meta announced they are removing fact checkers from their platforms
  • TikTok and the video editing app CapCut got banned in the United States for several hours, but has been returned for at least 75 days

Those are just a few of the crazy happenings from the last few weeks.

And the #1 lesson from this?

Building our businesses on one platform is extremely dangerous.

(As many people who earn their living via TikTok learned on Sunday).

So what's the easiest way to diversify?

Read on...

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Being everywhere in less time

The most effective way to build a multi-platform strategy in 2025 is by starting on YouTube or with a podcast.

This allows you to create a single, longer piece of content that can become all your shorter content too.

Imagine creating one piece of content that grows your authority and leads across YouTube, Facebook, Instagram, TikTok AND LinkedIn. 😍

The people in our podcasting program have been doing this for over a year now, and it's how I'm moving forward with my YouTube channel as well.

Your longer stuff becomes an evergreen library of content that constantly brings you new people, and the short stuff you pull out of it gets you in front of new people now.

As a bonus...

YouTube is now recommending videos (and podcast episodes) from smaller channels more than ever before!

I just met a woman who grew her channel to over 1,000 subscribers in 2 months.

Would you be interested in learning how to get YouTube to recommend videos as a smaller channel?

Would YouTube be worth focusing on if you knew you could actually get seen?

I'm putting together a low ticket workshop (maybe ~$15) to teach in a couple of weeks.

If you're interested, hit reply and let me know.

Sending you a digital high-five! βœ‹

Jerry Potter

When you’re ready, here are 3 ways I can help you get faster results:

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1. Want a business that earns more from less work?

Learn how to do it on your own schedule: Subscribe to Done By Lunch Entrepreneurs on YouTube | Subscribe to the Done By Lunch Entrepreneurs audio podcast​

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2. Start building your "Done By Lunch" business

Learn the 3 essential elements of an online business and how to start making them take less work and time (without losing income). Get the Done By Lunch Business Blueprint​

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​3. Grow Your Audience & Authority with a podcast NEW!

Grab the brand new Podcasting 2025 Deep Dive series: Sign up here​

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12112 N Rancho Vistoso Blvd, Oro Valley, AZ 85755

Done By Lunch Entrepreneurs

from Jerry Potter

Burnout sucks, and online entrepreneurship shouldn't require 24/7 hustle. With over 1.5 million views/downloads per year, we're sharing how to grow your audience, generate leads, and scale your business with Podcasting & YouTube, allowing you to make more AND work less - so you can focus on what truly matters.

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